Collaborative and engage frequently with TTUHSC leadership, the Office of Communications and Marketing, school representatives and vendor/agency partners to build strategic relationships that help achieve business goals.
Prioritize and execute relevant elements of the university's strategic plan.
Responsible for the ongoing conceptualization, development, testing and optimization of online journeys, with emphasis on driving prospective student inquiries and brand equity.
Manage digital marketing coordinators to build and optimize online journeys, manage schools' webpage content and maintain brand guidelines in digital environments.
Collaborate with the Director of Marketing and Digital Strategy and Assistant Director of Digital Engagement to define and shape online experiences and engagement in conjunction with marketing and campaign goals.
Proactively coordinate and manage TTUHSC website content that elevates schools and supports lead-generation strategies across the TTUHSC enterprise.
Educate team members on TTUHSC's digital marketing strategy and overall industry best practices, providing design and content consultation for web editors to ensure a cohesive online experience.
Collaborate with digital team members and contracted partners to gather page analytics, utilize campaign insights and develop actionable insights for ongoing improvement, enhanced user experience and lead generation.
Provide project updates and performance reports on a consistent schedule to key stakeholders including school deans and associate dean(s), department leaders(s) and marketing and digital team leadership.
Monitor the progress of each project and make adjustments, follow up and problem solve to keep projects on track and moving forward.
Develops collaborative, positive and effective working relationships across the university
This valuable team member will work in a manner that reflects the Values Based culture of TTUHSC.
Requirements :
Bachelor's degree and four years of experience developing or managing programs or projects. Additional job related education may be substituted for the required experience on a year-for-year basis.